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| Have you chosen the right children's lip balm? Beware of these three major marketing scams! |
| 2026/1/19 16:25:57 |
In winter, the air is dry and the conditions are harsh. Not only adults, but also childrens delicate lips need protection. When faced with the wide variety of childrens lip balms on the market, have parents really been keeping their eyes open when making a purchase?
Recently, the Beijing News reporters conducted an investigation into the childrens lip balms available on online platforms, and discovered three major prominent problems: randomly claiming to be "food grade" to mislead consumers, exaggerating the "improvement of lip inflammation" medical effects, and falsely marking the "small golden shield" logo. These behaviors not only violate relevant regulations but also may pose potential threats to childrens health [1].
"Food Grade" Claims: The Regulatory Red Line for Misleading Marketing
Regarding the "food-grade" marketing claims that have emerged in the market, the National Food and Drug Administration has already set clear regulatory boundaries.
Article 13 of the "Regulations on the Supervision and Administration of Childrens Cosmetics" clearly stipulates:
Cosmetics registrants, registrants of records, and entrusted manufacturing enterprises should take measures to prevent the appearance, odor, and other characteristics of childrens cosmetics from being confused with those of food or medicine products, and to prevent accidental ingestion or misuse. The labels of childrens cosmetics shall not contain words such as "food grade" or "edible" or any food-related patterns [2].
Previously, the National Medical Products Administration issued a document stating that "food-grade cosmetics" is misleading to consumers. There is no such concept as "food-grade" cosmetics. Cosmetics and food are subject to different regulations, and thus have different product standards, raw material requirements, and production conditions. There is no such thing as "edible" cosmetics.
"Improving Lip炎" claims: The illegal boundaries of medical effect promotion
Apart from the "food-grade" gimmick, some merchants also promote their products by claiming medical benefits such as "improving lip inflammation". The "Cosmetics Supervision and Administration Regulations" clearly stipulate:
Cosmetics labels are prohibited from indicating or suggesting "contents that imply medical effects" [3].
Products that claim to "improve", "relieve" or "treat" lip inflammation are essentially suggesting that they have therapeutic effects for diseases. Such actions are suspected of violating Article 43 of the "Cosmetics Supervision and Administration Regulations", which stipulates that "the content of cosmetics advertisements shall be true and legal. Cosmetics advertisements shall not explicitly or implicitly claim that the products have medical effects, shall not contain false or misleading content, and shall not deceive or mislead consumers." [3]
"Fake Labeling of Little Golden Shield": The Normative Requirements for Labeling of Childrens Cosmetics
The National Medical Products Administration has stipulated that as of May 1, 2022, all childrens cosmetics must bear the "Little Golden Shield" logo. The "Little Golden Shield" is a distinctive mark that distinguishes childrens cosmetics from adult cosmetics, disinfection products, toys and other products that are easily confused. Non-childrens cosmetics are not allowed to bear this logo.
However, it should be noted that when the "small gold shield" is marked on the cosmetic packaging, it merely indicates that this product belongs to childrens cosmetics, but does not imply that the product has been approved by regulatory authorities or that its quality and safety have been certified.
Although the regulations are clear, the chaos surrounding the "Little Golden Shield" label is still frequent in reality. Some merchants illegally label "Little Golden Shield" on their online sales platforms, but the actual product packaging does not have this logo at all. This fraudulent "mislabeling" behavior not only misleads consumers but also violates the relevant provisions of Article 43 of the "Cosmetics Supervision and Administration Regulations".
Practical advice: Scientifically choosing childrens lip balm
Check the registration information: Use the "Cosmetics Supervision" APP of the National Medical Products Administration to query the registration information of the product and verify its authenticity.
2. Simplify the ingredient list: Opt for products with simple ingredients and those that do not contain excessive fragrances or colors.
3. Understand the essence of "Little Golden Shield": Recognize that "Little Golden Shield" is merely a label for childrens cosmetics and does not represent quality certification.
4. Be vigilant against excessive promotion: Be cautious of products that claim to be "edible" or have "therapeutic effects".
5. Choose reliable channels: Purchase from authorized stores, supermarkets, or official platforms.
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